Why is physical gold more expensive than the spot price?
Physical gold is more expensive than the spot price because the spot price is a wholesale price. That price applies to large trade bars of 400 troy ounces, roughly 12.4 kilograms, which are traded between banks and professional parties. If you buy a 10-gram bar or a gold coin, you are buying a different product. It must first be melted down, struck, checked, packaged and delivered with insurance. The difference between these prices is called the premium.
The premium is therefore not a surcharge that a dealer simply adds on. It is the difference between raw gold in wholesale form and a finished product that you hold at home. In this article you will read what the premium consists of, how to calculate it yourself, and why the price varies by product, size and supplier.
The main takeaways from this article:
- The spot price is the wholesale price for bars of 400 troy ounces, not the price for consumers.
- The premium covers production, inspection, packaging, insured transport, inventory and the dealer margin.
- You calculate the premium by comparing the product price with the value of the pure gold in it.
- The smaller the weight, the higher the premium per gram.
- The premium can rise while the gold price falls, because product availability moves independently of the market price.
- Investment gold is VAT-exempt in the EU, so VAT is not part of the premium.
Why is gold so expensive? Two different questions
Anyone wondering why gold is so expensive usually means one of two things. Sometimes it's about the gold price itself, which has risen sharply in recent years. That development is related to interest rates, inflation, the dollar and geopolitics. You can read more about that in our article on the influence of interest rates, inflation and geopolitics on the gold price.
This article is about the second question: why buying gold in the form of a coin or bar costs more than the price you see on a chart. That difference is independent of the level of the gold price, and is present even when the price is falling.
What exactly is the spot price?
The spot price is the current market price at which gold is traded for immediate delivery. That price is determined by global trading on markets such as London and New York, and moves throughout the day. It is usually quoted in dollars per troy ounce of pure gold.
The spot price is slightly different from the LBMA Gold Price. The latter is a benchmark fixed at set times during the day, while the spot price moves continuously. Both are reference prices for the metal, not a shop price for a coin or packaged bar.
How that price is formed exactly is explained in our article on the spot price and how it is determined. You can see the current level on our page with the live gold price.
Why you as a private individual never pay the spot price
The spot price belongs to a product that you as a private individual do not buy. International wholesale revolves around Good Delivery bars of about 400 troy ounces, or roughly 12.4 kilograms. Those bars are traded between banks, trading houses and institutions, and are stored in professional vaults.
If you want to buy 10 grams of gold, that wholesale gold must first be transformed into another form. A producer melts and refines the metal, strikes or casts small bars or coins from it, checks weight and purity, packages it and assigns a serial number. Then it is transported insured to the dealer and eventually to you. Each step costs money and time.
So you are actually comparing a raw material with a finished product. The same applies to coffee beans versus a cup of coffee: the same raw material, a different price. That is why mining costs are not listed separately in the premium. They are already included in the spot price of the metal itself.
What does the premium on gold consist of?
The premium is the sum of all costs to convert wholesale gold into a tradable product for private individuals. Those costs are roughly as follows:
- Production: striking or casting bars and coins by a recognized producer, including stamping and finishing.
- Inspection and certification: determining weight and purity, and applying a serial number.
- Packaging: a sealed blister or assay card protects the product and makes authenticity verifiable.
- Insured transport: gold travels securely and insured, often over long distances.
- Inventory and financing: a dealer holds insured inventory, and that inventory must be financed.
- Dealer margin: the fee for service, support and availability.
Important to know: the premium is not entirely the dealer's profit. The producer and any distributors already charge their own mark-up, so a dealer buys the product above spot value. From the remaining difference, staff, systems, insurance and customer service still have to be paid.
What is not included is VAT. Investment gold is exempt from VAT within the European Union, provided it meets the legal requirements. That exemption does not automatically apply to all gold items, such as jewelry.
How do you calculate the premium on gold?
You calculate the premium by comparing the product price with the spot value of the pure gold in the product. To do this you use three steps:
- Metal value = weight of pure gold × spot price per the same unit of weight
- Premium in euros = product price − metal value
- Premium in percent = premium in euros ÷ metal value × 100
Always use the same currency, the same unit of weight and a spot quote from the same moment. Also note whether a website shows a buy price, sell price or mid rate, as they each give a different result.
An example calculation
The amounts below are a fictional example. They do not reflect a current gold price or rate from The Silver Mountain.
| Item | Calculation | Amount |
|---|---|---|
| Amount of pure gold | 1 troy ounce | - |
| Assumed spot price | per troy ounce | € 3.000 |
| Metal value | 1 × € 3.000 | € 3.000 |
| Product price | including premium | € 3.120 |
| Premium | € 3.120 − € 3.000 | € 120 |
| Premium percentage | € 120 ÷ € 3.000 × 100 | 4% |
| Shipping costs (separate) | fictional amount | € 20 |
| Total purchase amount | € 3.120 + € 20 | € 3.140 |
Including the shipping costs, you pay in this example about 4.7% above the metal value, while the premium on the product itself is 4%. This distinction is useful when comparing. A lower product price can still result in a higher total amount because of separate shipping costs.
Always calculate using the fine weight
For the gold value, only the weight of pure gold counts, also called the fine weight. This makes a difference for coins. A gold Maple Leaf and a gold Krugerrand of 1 troy ounce each contain approximately 31.103 grams of pure gold. The Krugerrand also contains copper and therefore weighs more.
That extra weight is not gold, so do not multiply it by the gold price. Always use the specified fine weight of the product.
Why small gold bars are more expensive per gram
The smaller the weight, the higher the premium per gram. Striking, inspecting and packaging a small bar cost almost as much as for a large one, while those costs are distributed over much less gold. The costs therefore do not decrease proportionally with weight.
The ranges below provide an indication of how the premium relates to the size.
| Size | Indicative premium above spot |
|---|---|
| 1 gram gold bar | Approximately 8 to 15% |
| 5 gram gold bar | Approximately 5 to 8% |
| 10 gram gold bar | Approximately 4 to 6% |
| 1 troy ounce gold bar | Approximately 3 to 5% |
| 50 gram gold bar | Approximately 3 to 4% |
| 100 gram gold bar | Approximately 2.5 to 3.5% |
| 1 kilo gold bar | Approximately 1.5 to 2.5% |
| 1 troy ounce gold coin | Approximately 3 to 7% |
Note:
These are indicative ranges. The actual premium differs per product, per producer and per moment, and moves with supply and demand. Each product page shows the current premium, so you can see exactly what you pay.
For you as a buyer this is a trade-off. Larger bars yield more gold per euro, but you sell them in one go. Smaller units cost more per gram, but give you the freedom to sell in parts. See the different weights at our gold bars.
Why gold items differ from each other
Even within the same weight, items can differ in price. Four things play a role.
- Coin or bar: A gold coin does not automatically have a higher premium than a bar with the same amount of gold. A common investment coin from an earlier year can be sharply priced, while a new, individually packaged bar may be more expensive. Therefore compare concrete products at the same time. The choice between round and rectangular says little about which option is more advantageous. You can compare the possibilities at our gold coins.
- Manufacturing method: Cast bars are simpler to make than struck bars with a smooth surface and a detailed design.
- The producer: Our gold bars come from refineries on the LBMA Good Delivery List. That listing applies to the refinery and the large professional trade bars, and says something about the producer's reliability. A small consumer bar is therefore not itself "LBMA-certified".
- New, pre-owned or special edition: Pre-owned products can have a lower premium because they are purchased via the second-hand market. Special editions with a limited run or a collector design may carry an additional surcharge. You do not automatically get that collector's premium back when selling.
Can the premium rise while the gold price falls?
Yes, that can happen, because the availability of specific products moves differently than the international gold price. A mint may temporarily be unable to supply enough coins to meet demand. Traders then pay more for what is available. That does not mean there is globally too little gold. It concerns a shortage of a particular issue or a certain size.
There is also an arithmetic effect. If the premium in euros remains the same while the gold price falls, that same premium becomes a larger percentage of the metal value. The percentage then increases without the product becoming more expensive.
Is the gold price the same everywhere?
The spot price is almost the same worldwide, but the price you pay in stores is not. International markets are continuously connected, so large differences quickly disappear. On top of that, each country and each seller adds their own premium.
Those differences arise from taxes, import duties, transport distances, local availability and competition. Within the EU investment gold is VAT-free, but outside the EU that is often not the case.
The exchange rate also plays a role: the international price is usually quoted in dollars, so the euro-dollar rate partly determines what you pay in euros. If you look at an offer from abroad, also include transport, any import costs and taxes.

The premium on gold is the difference between the spot price (gold price) and the price you pay for a gold bar or a gold coin.
Do you get the premium back when selling?
The premium you pay on purchase is not automatically returned when you sell. A buyer bases their offer on the prevailing gold price at that time, the product and market conditions, not on your original purchase price. The difference between the purchase price and a dealer's offer at the same moment is called the spread.
That is why it is wise to also look at a current buyback price before purchasing. With us you can sell your gold back to sister company Inkoop Edelmetaal, which transparently publishes the offer price.
A current offer says nothing about a future return, because both the gold price and the terms may change. A complete overview of all costs at purchase, ownership and sale can be found in our article on the hidden costs of investing in precious metals.
How do you compare sellers of physical gold?
A fair price comparison uses the same product, the same moment and the total amount you pay. Check the following points:
- Compare equivalent products: pay attention to producer, fine weight, type, condition and packaging.
- Look at prices close together in time: a price movement can otherwise appear as a difference between sellers.
- Calculate with the same spot quotation: use the same currency and unit of weight.
- Look at the total amount: include separate delivery and insurance costs.
- Pay attention to delivery time: immediately available stock may have a different price than an order with a waiting time.
- Check the buyback price: this way you also understand what you will get back later.
Don't just look at the gold price chart
The question I am asked most often is why a coin is more expensive than the price on the chart. That price belongs to a bar of just over twelve kilos, traded between banks. Your coin is a processed product of that. For a first purchase I would therefore start with three questions: how much pure gold do you get, what do you pay in total, and how do you want to be able to sell it later? The lowest premium is a good starting point, but your plans determine which size suits you.
Rolf van Zanten - founder of The Silver MountainBuying gold at The Silver Mountain
With us you can see exactly which premium you pay per product, so you can compare yourself. Since 2008 we have specialized in physical precious metals and operate carefully and transparently as an AFM-license holder. Our prices move continuously with the market.
You can choose from gold bars from recognized producers and internationally recognizable gold coins. Your order is delivered insured via our own delivery service, or is ready for collection by appointment in Baarn or The Hague.
If you want us to store your gold, that can be done via Edelmetaal Beheer Nederland. And if you sell later, Inkoop Edelmetaal offers you the sales certainty to sell your gold back to us.
Unsure which size suits you? View our Selection Guide here or give us a call, we're happy to think along.
Conclusion: the premium is the difference in product
Physical gold is more expensive than the spot price because you are buying something different than what that price describes. The spot price refers to wholesale bars of approximately 12.4 kilos. Your coin or bar has been produced from that via manufacturing, inspection, packaging and insured transport, and the premium covers those steps.
How high that premium is depends mainly on the size, and additionally on the production method, the producer and availability. Therefore calculate using the fine weight, compare like-for-like products at the same time, include any additional costs and also look at what you will get back later. Then you will know exactly where you stand.
Disclaimer:
The Silver Mountain does not provide individual investment advice; this article is for information purposes only. Quoted premium percentages are indicative and vary by product, producer and timing. The worked example is fictitious. The price of gold can both rise and fall and past results are no guarantee of future performance.
Answer from our experts.
Frequently asked questions about the spot price and the premium
1. Why is physical gold more expensive than the spot price?
The spot price is a wholesale price for bars of 400 troy ounces, about 12.4 kilos. As a private individual you buy a smaller, finished product that must be struck, inspected, packaged and transported insured. Those costs together form the premium on top of the spot price. So it is not a surcharge, but a difference in product.
2. How do I calculate the premium on gold?
First multiply the weight of pure gold by the spot price; that is the metal value. Subtract that from the product price to get the premium in euros. Divide that amount by the metal value and multiply by one hundred for the percentage. Use the same currency, unit of weight and a spot quotation from the same moment.
3. Can I buy physical gold at the spot price?
Usually not. In regular purchases of coins and bars you pay a premium for production, distribution and trade. Very occasionally a seller offers a product around the spot price, but always check the total amount including delivery costs and the weight of pure gold. A low product price can still turn out to be more expensive because of additional costs.
4. What is a reasonable premium on gold?
There is no fixed percentage that is reasonable for every product. Weight, finish, availability and order size all play a role. The best way to assess a premium is to compare the same product at the same time with different sellers. Use the same spot quotation and include delivery costs and the buyback price.
5. Why are small gold bars more expensive per gram?
Because production, inspection and packaging for a small bar cost almost as much as for a large one, while those costs are spread over much less gold. As a result, the premium per gram for small bars is higher. On the other hand, small bars have a lower purchase amount and you can sell them individually.
6. Are gold coins more expensive than gold bars?
Not automatically. A coin does not automatically have a higher premium than a bar with the same amount of gold. A common coin from a previous year can be sharply priced, while a new, packaged bar may be more expensive. Therefore compare concrete products at the same time, and calculate coins by fine weight.
7. Is the premium entirely the profit of the gold dealer?
No. The producer and any distributors already charge their own markup, so the dealer buys the product above the spot value. From the remaining difference the dealer also pays staff, systems, insurance and customer service. The difference between your purchase price and the spot value therefore tells you nothing about net profit.
8. Can the premium rise if the gold price falls?
Yes. The availability of specific coins or bars moves independently of the international price; with a temporary shortage dealers pay more for available stock. In addition, a fixed premium in euros becomes a higher percentage if the metal value falls. The percentage then rises without the product having become more expensive.
9. Do I get the premium back when I sell my gold?
Not automatically. A buyer bases their offer on the prevailing gold price at the time, the product and the market conditions, not on your purchase price. Some products are bought around the spot value, others below it. Therefore, also check the current buyback price before purchase, without treating it as a guarantee for the future.
Rolf van Zanten is the founder and owner of The Silver Mountain, a specialist in physical precious metals since 2008. With nearly twenty years of experience in the precious metals trade, Rolf shares his expertise on investing in gold, silver, and platinum in an accessible and reliable way. His knowledge of the international gold and silver markets helps investors make well-informed decisions. In his role as an expert, he strives to ensure that transparency, security, and trust are at the heart of every purchase.
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