Investing in gold: what are the options?
Investing in gold can be done in various ways. You can buy physical precious metal in the form of gold bars or gold coins, but you can also choose allocated gold, unallocated gold, ETFs, ETCs, or gold mining stocks. Which method suits you best depends entirely on your personal goal. Are you looking for direct wealth protection, or are you looking for maximum returns via the stock exchange?
In this knowledge article from The Silver Mountain, we clearly outline all the options for you, including the specific advantages and risks.
What are the ways to invest in gold?
There are 5 commonly used ways to invest in gold:
- Buying physical gold, such as gold bars and gold coins;
- Buying allocated gold via a storage facility;
- Holding unallocated gold via a financial provider;
- Investing in gold ETFs or ETCs via the stock exchange;
- Investing in gold mining stocks.
These forms are similar because they all involve gold, but they differ greatly in ownership, risk, costs, and liquidity. Anyone who wants to know how to invest in gold would therefore do well to first determine whether the primary goal is wealth protection, trading, or returns.
1. Buying physical gold: gold bars and gold coins
For many investors, buying physical gold is the most direct form of wealth protection. You actually own the precious metal and literally hold it in your own hands. Because of this, you are not dependent on the stability of banks or complex digital systems. You completely eliminate counterparty risk this way.
Within this safe category, you often choose from two popular options: gold bars and gold coins.
Gold bars as the foundation of your investment
Investing in gold bars is usually the most cost-effective way to purchase physical precious metal. This is due to the relatively low production costs compared to the current spot price. As a rule, the larger the gold bar, the more favorable this ratio generally becomes.
Important points to consider when buying gold bars:
- Always choose an LBMA accreditation: Producers with this certification are on the Good Delivery List of the London Bullion Market Association. This guarantees exact purity and ensures worldwide tradability without additional inspection costs.
- Keep flexibility in mind: A large one-kilogram gold bar is cost-effective to purchase, but you cannot sell it in parts in the future. For better diversification, you can divide your investment amount over several smaller bars.
Gold coins for optimal flexibility
Gold bullion coins are hugely popular among private investors because of their high liquidity and flexibility. The best-known and most traded coins weigh exactly one troy ounce. This corresponds to just over thirty-one grams of pure gold.
Why many investors specifically choose gold coins:
- Worldwide recognition: Coins such as the Canadian Maple Leaf, the famous Krugerrand, and the Austrian Philharmonic can be traded instantly anywhere in the world at the current gold price.
- Perfect diversification: In addition to the standard one troy ounce coins, smaller variants are also widely available. Think of a half, a quarter, or a tenth of a troy ounce. This makes building up and gradually scaling down your portfolio very easy.
| Form of physical gold | Main advantages | Points to consider |
|---|---|---|
| Gold bars | Very low premium over the gold price and lower production costs. | Large bars offer less flexibility when you want to sell a small portion. |
| Gold coins | Optimal flexibility when selling and worldwide recognition. | Production costs are relatively slightly higher compared to gold bars. |
Investing in LBMA gold:
At The Silver Mountain, you are assured of the highest quality and reliability. We work exclusively with selected producers who possess an official LBMA accreditation. As a result, you always buy 100% pure and recognized gold. This offers you worldwide acceptance and rapid tradability in the future.
2. Storing allocated gold: maximum security and convenience
When you invest larger amounts in precious metals, safe storage in your own home can pose quite a challenge and a significant responsibility. In that case, storing allocated gold is an extremely reliable and practical solution.
Here, you buy physical gold that is directly and safely stored in a highly secured professional vault room. The most important feature of this structure is that you legally always are and remain the full and rightful owner of the precious metal.
Many experienced investors choose allocated gold because of the following advantages:
- Low entry costs and competitive prices: You often become a partial owner of a large and cost-effective institutional gold bar of four hundred troy ounces. This allows you to benefit from extremely low production costs and buy gold very close to the current global spot price.
- Optimal security and peace of mind: Your valuable precious metal is stored in heavily secured vaults and is fully insured as standard against all possible risks, such as theft or damage.
- Zero counterparty risk: In the unlikely event of the custodian's bankruptcy, your purchase always falls outside the estate. Your investment is safe, guaranteed, and completely segregated from the storage company's own capital.
| Storing allocated gold | Explanation and features |
|---|---|
| Main advantages | Optimal security, full insurance, and no worries about storage in your own home. |
| Important point to consider | You pay periodic storage costs for the vault rental and continuous insurance. |
| Physical delivery | You are and remain the legal owner, allowing you to physically request the precious metal at any time. |
Investing in allocated gold via EBN:
Through our permanent and reliable partner Edelmetaal Beheer Nederland, we offer extremely transparent and safe storage for all your precious metals. For this, you only pay clear and periodic storage costs for security and insurance.
Should you prefer to manage your gold yourself at a later date, physical delivery by appointment is always possible without any problems.

By investing in allocated gold your assets are stored safe and secure.
3. Unallocated gold: investing via a paper claim
When you choose unallocated gold, you are actually investing in a financial claim with a bank or a similar institution. Your investment tracks the current gold price very closely, but there is an important difference from the previously mentioned methods.
You are not the legal owner of specific gold bars or gold coins. This is purely a paper investment in an account.
Because you do not actually own the gold, the issuing institution often uses the underlying precious metal as working capital on its balance sheet. This entails a significant risk for you as an investor.
Important features to keep in mind with unallocated gold:
- Direct counterparty risk: If the bank or provider runs into major financial problems, you could, in the worst case, lose your entire investment. You are, after all, only a creditor of the institution.
- No physical delivery: Because your specific account is not linked to a determined amount of tangible precious metal, it is almost never possible to physically request your investment or have it delivered to your home.
- Low costs: The big advantage of this method is that you can get in very quickly and cheaply, without having to think about transport costs or monthly vault rental fees.
For fast traders who are purely speculating on a rising price, unallocated gold can be attractive. For investors who are instead looking for a safe haven and wealth protection, unallocated gold is absolutely not the most logical choice. For the highest level of certainty, we always recommend choosing direct physical ownership.
| Unallocated gold | Explanation and features |
|---|---|
| Main advantage | A very fast and relatively cheap way to get in without storage costs. |
| Important point to consider | You only own a claim and therefore run a significant counterparty risk. |
| Physical backing | There is no directly tangible precious metal linked to your own name or account. |
4. Investing via the stock exchange: gold ETFs and ETCs
How do you buy gold on the stock exchange without actually getting it physically in your hands? For active traders who exclusively want to respond to current price movements, gold ETFs and gold ETCs offer a logical solution.
These are exchange-traded products that allow you to track the gold price very easily and rapidly via your own online broker.
The important difference between an ETF and an ETC
Although the terms are often used interchangeably in the financial world, there is a fundamental and important difference. An ETF is the abbreviation for a traditional investment fund. However, due to strict European regulations regarding risk diversification, investment funds are never allowed to invest in just one single commodity.
Therefore, on European stock exchanges, you will almost always invest in an ETC. This is an exchange-traded debt instrument designed to track the exact value of the underlying commodity.
Why investors choose the stock exchange
Investing in gold via the stock exchange brings advantages and disadvantages. These products are particularly interesting for people with a short investment horizon:
- High liquidity and convenience: You can buy or sell your entire position at lightning speed with a simple mouse click via your broker portal.
- Low transaction costs: The margin between the bid price and ask price is often significantly smaller on the stock exchange than with physical precious metals.
- No physical ownership: With an ETC, you do not own tangible precious metal, but solely a financial product. Even if the financial product is partly physically backed, actually requesting the gold is practically impossible in reality.
- Ongoing costs: Always bear in mind that with these complex exchange-traded products, you will structurally face annual and ongoing management fees.
For investors looking for maximum security, tangible ownership, and independence from the digital financial system, purchasing physical precious metal remains by far the most sensible and safe choice.
| Exchange-traded gold | Explanation and features |
|---|---|
| Main advantages | Very high liquidity and you can trade extremely quickly via your own online broker. |
| Important point to consider | You pay structural management costs and are entirely dependent on the financial issuer. |
| Physical backing | You own a financial exchange product and can almost never ask for a physical delivery. |

Investing in goldmine shares is volatile and more suited for speculative investors.
5. Investing in gold mining stocks: indirect and risky
A completely indirect way to invest in gold is by purchasing shares in specialized mining companies. Instead of owning the precious metal yourself, you buy shares of commercial companies that explore, develop, or actively extract gold from the ground.
This is a speculative form of investment that differs fundamentally from buying physical bars or coins.
The leverage effect
Gold mining stocks are favored by active speculators because of the built-in leverage on the gold price. When the price of the precious metal rises and the fixed production costs of the mining companies remain virtually the same, the profit margin of these companies skyrockets.
In a strongly rising market, gold mining stocks can therefore rise significantly faster than the actual gold price itself.
High exposure to risks
The flip side of this leverage is extreme volatility. Your ultimate return with this method depends not only on the global gold price. The value of your shares is strongly influenced by factors such as:
- The quality of management: Poor decisions by management or inefficient business operations can cause profits to evaporate immediately.
- Geopolitical factors: Many large mines are located in emerging markets where political instability, corruption, or sudden changes in tax legislation pose a constant threat.
- Operational challenges: Disappointing reserves in the ground, miner strikes, or unexpected increases in energy costs directly impact business results.
- Financial health: A high debt burden on the balance sheet makes these companies extra vulnerable during economic downturns.
Gold mining stocks are therefore not a safe substitute for physical precious metals. They are primarily suited for experienced investors who are deliberately looking for above-average returns and accept the corresponding high-risk profile.
For investors aiming for certainty and wealth protection, purchasing physical gold remains the most logical and reliable choice at all times.
| Gold mining stocks | Explanation and features |
|---|---|
| Main advantage | Chance of exceptional returns due to the strong underlying leverage effect. |
| Important point to consider | You are completely at the mercy of the mining company's operational performance. |
| Physical backing | You own shares in a commercial enterprise and absolutely no tangible precious metal. |
What is the best way to invest in gold?
The best way to invest in gold depends on your goal. Do you want tangible ownership and less dependence on financial parties? Then physical gold in the form of gold bars or gold coins is the most obvious choice.
Do you primarily want to trade easily via the stock exchange? Then gold ETFs or ETCs might be suitable. Are you looking for a higher chance of a high return and do you accept more risk? Then gold mining stocks could be interesting.
For many investors, physical gold is the foundation. It is tangible, globally tradable, and not dependent on a digital account or stock market listing. Those who additionally want to actively capitalize on price movements can use exchange-traded products as a supplement. It is wise not to mix these goals up.
Conclusion: investing in gold starts with the right form
Investing in gold begins with choosing the right form. Physical gold and allocated gold offer tangible certainty and wealth protection without counterparty risk. Unallocated gold, ETFs, ETCs, and gold mining stocks certainly offer convenience and rapid tradability, but they also bring more risks and dependence on financial parties.
The Silver Mountain deliberately focuses on physical precious metals that you can buy directly, have delivered, or have professionally stored. By doing so, you choose the most transparent and safest way to tangibly diversify your wealth.
Disclaimer:
The Silver Mountain does not provide investment advice. This article is for educational purposes only. Past performance is not indicative of future results.
These are the most asked questions about how to invest in gold.
Frequently asked questions about ways to invest in gold
1. What is the best way to invest in gold?
The best way depends on your personal goal. For maximum security and wealth protection, physical gold in the form of gold bars or gold coins is the absolute gold standard. If you are instead looking for quick speculation via the stock market, then gold funds or gold mining stocks are a logical choice.
2. What is the best way to buy physical gold?
You can safely purchase physical gold from a recognized precious metals dealer such as The Silver Mountain. Always choose gold bars or gold coins from producers with an official LBMA accreditation. You can then have your purchase discreetly delivered to your home, pick it up yourself, or have it stored professionally and on an allocated basis.
3. What is the main difference between a gold ETF and physical gold?
When buying physical gold, you actually own tangible precious metal. You are completely independent. With a gold ETF, you solely own a financial exchange product that tracks the current gold price. You do not hold any precious metal and, moreover, you always run a direct counterparty risk with the financial issuer.
4. How much money do I need to invest in gold?
You can already get started with relatively small amounts. Small gold coins or one-gram gold bars are available for less than a hundred euros. For investors with greater wealth, heavier gold bars are very attractive due to the relatively much lower production costs compared to the current spot price.
5. What are the advantages of investing in gold mining stocks?
Gold mining stocks offer investors the chance of an above-average return. This is due to the strong leverage on the gold price. However, these stocks are highly volatile. You are investing in commercial companies and thereby run significant operational and political risks that you completely eliminate with physical precious metals.
6. Is it safe to invest in allocated gold?
Yes, investing in allocated gold is a very safe choice for your wealth. The precious metal is optimally secured and one hundred percent insured in a professional vault. You are legally the rightful owner of the precious metal. In the event of a possible bankruptcy of the custodian, your investment is guaranteed to be safe.
Daan Wesdorp is Purchasing Manager at Inkoop Edelmetaal, part of The Silver Mountain, and a specialist in trading physical precious metals. With a background in economics and years of experience in the financial markets, Daan possesses in-depth knowledge of stocks, cryptocurrencies, and precious metals. His broad market insight makes him a reliable source for investors looking to diversify and protect their assets. In his articles, Daan combines up-to-date market information with practical insights for both new and experienced investors.
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